EMAIL STILL MATTERS
Email marketing is a channel that can deliver returns of more than £30 for every £1 spent, that's why we love email. Pound for pound, email is THE marketing channel which delivers the biggest return on investment (ROI) and has done so for the past 10 years. Email isn't going anywhere. Your customers might not be on Facebook, Twitter or Instagram, but they will have an email address. There will be nearly 5 billion email accounts by the end of 2017, that's 5 times more than Facebook users!
However, a substantial proportion of brands are leaving money on the table. Building successful email marketing campaigns has never been more important than it is now, but there’s a problem, most businesses don’t know how to do it right or aren't even doing it at all. Emails need to be personalised, engaging, well-designed and more. Let us help you send better emails and watch your sales soar.
Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices. And above all, emails must contain a meaningful call-to-action.
After all, if brands are taking up subscribers' time, and inbox space, with another email, every message must have a point to it.
There's more to designing the perfect email than choosing a fancy colour palette and adding a few images. Your emails should be sharp, snappy and well-designed. Thought also has to be given to everything from mobile-friendliness to writing an engaging subject line.
We make use of headers, sub-headers and a large call-to-action (CTA) button or two to drive users to your relevant landing page.
Email marketing (much like direct marketing) used to be more of a “batch and blast” form of communication, everyone gets the same message at the same time.
These days, you’ll experience higher engagement if you personalise your messages and cater to specific characteristics you know about your customers.
The more you cater your messages to your subscribers’ tastes, interests, activities, etc., the more likely you are to reach and resonate with your recipients.
Unlike print and traditional direct marketing, email marketing allows you to track how many people opened your email campaigns and see exactly what they clicked. Watching your stats is a thrill, and our reports give you lots of valuable information to help you improve your campaigns going forward.
You can review your individual campaign reports after every email you send, or monitor your audience growth, campaign engagement, e-commerce performance, directly from your account dashboard.