SEARCH ENGINE OPTIMISATION (SEO)
SEO is an essential marketing channel for any business that seeks to reach an online audience.
Get it right and you can expect more traffic and more leads – which means more sales and more money
into your business.
YOU CAN'T SELL WHEN YOU CAN'T BE FOUND
SEO is the process of improving the visibility of your site in Google’s search results, putting you at the forefront of your target audience. It is an important part of any digital marketing strategy.
93% of online experiences begin with a search engine, 68% of which use Google to do so. Combine that with the fact that the first 5 results in Google get 67% of all clicks, and you get an idea of why SEO is so important.
In search results, Google displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.
However, SEO is not a quick win. It requires long term, strategic planning and consideration on where you want to be and how you're going to get there. But don't worry, we'll get you there.
UNLEASH YOUR WEBSITE
If your website doesn’t work well or deliver a positive user experience, Google will be reluctant to include it in its search results. We are able to comprehensively audit your site from a technical perspective, ensuring everything works as it should and advising on where improvements needs to be made and could be made in future.
CONTENT IS KING
A Google search engine customer is happy when they find the result they need.
If your website isn’t relevant to the search query, or more specifically, if Google doesn’t recognise its relevance, it won’t rank. We review your existing content, ensuring that each page has a clear purpose and that your site displays your full range of products and services, and support you in the creation of new content.
With this in mind, keyword research is one of the most crucial parts of your SEO process. Get it right and you’ll be able to spot some of your greatest opportunities and routes to success; get it wrong and your campaign could be heading in the wrong direction from the very start!
If you have a shop, showroom, or similar outlet in a certain location, then you’ll want it to be #1 in Google searches for your location. Google has now added maps to the top of search results, showing the top three ranking results, so it’s important to optimise your site to become part of this map.
We help bring potential local customers to your site, then convert them into customers by encouraging them to visit your location.